While I have enjoyed most every aspect of visual design that I have encountered over the years, there is - has always been in fact - one genre that holds my heartstrings tighter than the rest; logo development. I suppose this is true because - for me - creating a successful logo represents the pinnacle of challenge that we designers face... the very Everest of visual problem solving. To devise a successful logo, one must wholly understand the client's missions and goals, as well as identify and engage the demographic of said client - striking a harmonious balance between the needs of both sides - in order to arrive at a simple, singular solution that speaks volumes without uttering a single word. A successful logo is one that brings together proper usage of positive and negative space, weight, geometry, the ambient mood created by the right color scheme, and that certain unspoken, intangible connection that is made when a user understands the message that is being generated.
With this in mind, I wanted to share with you some of my favorite logos; stellar examples of succeeding in what could arguably be called the most difficult aspect of visual communication.
1. Killed - a fantastic demonstration of simplicity in design that truly speaks for itself
2. Timewatch - another simplified solution that makes the grade.
3. Height - crafty use of negative space to drive the message home.
4. Upside-down Productions - Always been a favorite of mine.
5. Zip - An excellent marriage of conceptual elements that is extremely effective.
6. UnderWar - Clever, creative, and a brief bit of humor makes this easy to identify with. 😉
7. Sting Security - Success... impact felt, impression made!
And there you have it ladies and gentlemen... some snappy, sexy, simple logos that I just love... presented in no particular order. My hope is that they stir something within you as well... for that, after all, is the definition of a successful logo!